Our privacy philosophy at Vertical Matters and Associated Partners ("VM") is simple - your data is your data. We do not seek to lock you in to our platform by holding your data hostage, but instead to keep offering you outstanding value so that you continue to use our services. We believe you should be able to share and collaborate on our platform in a secure, hosted environment.

Because we want you to understand the collections and uses of data that are necessary and possible on the VM platform, and to show our dedication to your privacy and security, we have established this privacy and security policy. We reserve the right to change this Statement and will provide notification of any material change at least thirty (30) days prior to the change taking effect.

Collected Information

In the registration process, we collect: registration information from our users, including name, user name, and password; contact information such as email, address and telephone number; and billing information such as credit card number. Each of these different types of information is used to provide the VM service. Registration information is used to authenticate users and recall their applications, contact information is used to provide information on service updates, and billing information is used to charge for our services.

In the operation of the VM service, we collect and store user information that is the raw data input into the app, and also certain user information as part of the construction of applications on the Service.

All user information contained within the applications you may use or build on the VM platform will remain your property. VM will continue to make that data available to you on the VM platform as long as you are a user, and make that data available to you upon the termination of your relationship with VM according to the terms and conditions of the VM Commercial License Agreement. Please consult that agreement as well as this policy to understand your rights and responsibilities as a user of the VM platform.

If at some point VM sells all or a portion of its assets, or merges with another entity, user information is an asset that may be transferred or acquired by a third party. We will notify all affected users of any such transaction and, consistent with our privacy promises, users will have the opportunity to retrieve their user information and cease usage of the VM service. After such a transaction, the third party that becomes the custodian of the user information would have the right to continue using the user information solely as set forth in this policy.

VM may also collect and analyze from visitors and users certain information regarding the use of VM services and VM site activity. Information collected may include but is not limited to web site traffic volume, frequency of visits, type and time of transactions, type of browser and operating system, etc. This information is logged to help diagnose technical problems, administer the site, and improve the quality and types of service delivered. We may provide non-identifying and aggregate usage and volume statistical information derived from the actions of our visitors and customers to third parties in order to demonstrate the value we deliver to users. We must comply with laws applicable in rare circumstances requiring disclosure of data to law enforcement authorities or third parties.

Other than as disclosed in this policy, VM will not sell, rent, or share any user data with third parties in personally identifiable form without your express permission.

Cookies
VM uses cookies to assist in delivering the service and to provide a positive and personalized user experience. Cookies are files sent to your browser from a web server and stored on your computer's hard drive. Our persistent and session ID cookies are used to identify unique visitors to our sites and to provide you with easy access to your files.

Third Party Sites
VM apps are inherently collaborative documents, and will inevitably contain links to multiple third party sites on the Internet, including many that have different privacy and security policies and practices than VM. VM makes no representations or warranties about the policies and practices of sites that are linked to by VM or its users. We urge you to consult the policies available on those sites to further understand your rights. VM will never sell, rent or share your personal information with any third parties for marketing purposes without your express permission.

Security
VM has implemented processes designed to protect user information and maintain security. Each registered user is assigned a unique user name and password which is required to access their user information. It is the user's responsibility to protect the security of their login information. VM servers are located in secure server environments. Firewalls and other advanced security technologies are employed to prevent interference or access from outside intruders. These safeguards help prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of data.

Accessing, Correcting and Revising Registration and Contact Information
If you need to update or change your registration information, you may do so by editing your user record on the VM service. To update your record, log on to the VM system and select Settings in the upper right corner of the screen.

If you choose to cancel your account and leave the VM service, please be aware that VM may for a time retain residual information in our backup and/or archival copies of our database. We will make reasonable commercial efforts to delete your information as soon as possible after you communicate that intention to us.

Compliance with Childrens Online Privacy Protection Act

As a business service, VM does not target its offerings toward, and does not knowingly collect any personal information from users under 13 years of age.

Effective date: 16/11/12